BREAKING NEWS: Toyota Signs Ohio State Quarterback Will Howard to Groundbreaking Endorsement Deal

In a historic move that signals a new era for college athletics and corporate partnerships, Toyota has officially signed Ohio State Buckeyes quarterback Will Howard to a national endorsement deal, according to a breaking report. This landmark agreement makes Howard the first active NCAA football player to secure an endorsement deal with the global automotive giant, highlighting the ongoing transformation in collegiate sports driven by the Name, Image, and Likeness (NIL) era.

Will Howard, who transferred to Ohio State from Kansas State for his final season of eligibility, has quickly emerged as one of the most high-profile quarterbacks in the country. Known for his strong arm, veteran leadership, and poise under pressure, Howard has been widely seen as a key piece of the Buckeyes’ national title aspirations. Toyota’s decision to align with him reflects both his marketability and the brand’s increasing focus on connecting with younger, sports-savvy audiences.

Sources close to the deal report that the partnership will feature Howard in a range of national advertising campaigns, social media promotions, and public appearances throughout the 2025 season. Toyota is expected to roll out a multi-platform marketing strategy that leverages Howard’s presence in one of the most passionate college football fanbases in the country.

The endorsement not only represents a major personal milestone for Howard but also underscores the growing influence of NIL opportunities in shaping the collegiate sports landscape. Since the NCAA relaxed its NIL rules in 2021, allowing student-athletes to profit from their personal brands, top players across all sports have signed deals with apparel companies, tech firms, restaurants, and more. However, this partnership marks the first time a major car manufacturer has stepped into the space in such a high-profile way.

Industry experts believe this move could open the door for similar deals between car manufacturers and college athletes, particularly quarterbacks who hold significant media exposure and fan engagement. Toyota’s partnership with Howard may set a precedent, signaling that top NCAA athletes are becoming increasingly valuable to mainstream brands seeking authenticity and relatability in their marketing efforts.

As the 2025 season approaches, all eyes will be on Howard—not just for his performance on the field, but for how this partnership shapes the future of brand-athlete collaborations in college sports.