ESPN Report: Gamecocks Star Joyce Edwards Seals $30 Million Endorsement Deal, Donates $10 Million to Program – South Carolina Gamecocks women’s basketball sensation Joyce Edwards has achieved a monumental feat, securing a...
Joyce Edwards Inks Historic $30 Million Endorsement Deal, Pledges $10 Million to South Carolina Women’s Basketball
Columbia, S.C. — South Carolina women’s basketball phenom Joyce Edwards has made headlines once again—this time off the court. The Gamecocks star has signed a groundbreaking $30 million endorsement deal, a historic milestone in collegiate athletics. In an extraordinary show of gratitude and leadership, Edwards announced she will donate $10 million of the earnings to support the South Carolina women’s basketball program.
The deal, one of the most lucrative ever for a college athlete, underscores Edwards’ immense popularity and market value. It also marks a new era in Name, Image, and Likeness (NIL) opportunities, positioning her among the most influential athletes in the sport.
“This program has given me everything,” Edwards said in a statement. “I want to give back in a way that ensures future generations of Gamecocks have the same opportunities I did—if not more.”
Edwards, already a national standout for her performance during the Gamecocks’ championship run, continues to elevate her profile both on and off the hardwood. The $10 million donation is expected to fund facility upgrades, scholarships, and community outreach initiatives tied to the women’s basketball program.
Head coach Dawn Staley praised Edwards’ commitment: “Joyce isn’t just an exceptional player—she’s an exceptional person. Her leadership, generosity, and drive set the standard for what it means to be a Gamecock.”
With this landmark move, Edwards not only cements her legacy at South Carolina but also sets a precedent for how college athletes can leverage success to create lasting impact
