Kim Kardashian Upstaged by 12-Year-Old Daughter North West at Her Own NikeSKIMS Launch — All Eyes on the Youngest Style Star in the Making
When Kim Kardashian launched her highly anticipated NikeSKIMS collaboration, she expected the spotlight to shine firmly on her. Instead, the evening took an unexpected turn as her 12-year-old daughter, North West, effortlessly stole the show.
The star-studded event in Los Angeles was meant to showcase Kim’s business savvy and fashion influence, blending the sportswear powerhouse Nike with the billion-dollar shapewear empire she built. But it was North who captured the crowd’s attention — from the moment she walked in, dressed in a bold, fashion-forward look that had the cameras flashing nonstop.
North West: The Star of the Night
Dressed in oversized Nike x SKIMS pieces styled with her own twist — chunky sneakers, layered jewelry, and a signature confident smirk — North looked every inch the Gen Z style icon. Onlookers couldn’t stop buzzing about her charisma and confidence, which seemed to eclipse even her mother’s carefully crafted presence.
“North has this natural star power,” one fashion insider told Vogue. “She doesn’t try — she just is. And that’s what made her the true highlight of the night.”
Social media lit up almost instantly. Clips of North strutting into the venue went viral on TikTok and Instagram, with fans commenting that she has inherited the “Kardashian star gene” but made it uniquely her own.
Kim’s Reaction
While some might feel overshadowed, Kim appeared nothing but proud. Throughout the event, she was seen smiling as North interacted with fans, took selfies, and even gave off-the-cuff style advice to attendees.
Kim later shared photos on Instagram of herself and North at the launch, captioning it with a single heart emoji — a subtle nod to how much the moment meant to her.
Behind the scenes, sources revealed that Kim is fully supportive of North stepping into the limelight, even if it means occasionally outshining her famous mom.
The Power of the NikeSKIMS Launch
The collaboration between Nike and SKIMS has already been hailed as a groundbreaking partnership, merging athletic performance wear with the inclusive, body-positive designs SKIMS is known for. The launch event brought together athletes, celebrities, influencers, and fashion executives — but North West was arguably the biggest talking point of the night.
Industry insiders predict that North’s rising star power could play into the brand’s long-term strategy, appealing to younger audiences who view her as relatable, authentic, and effortlessly stylish.
A Star Is Born?
At just 12 years old, North West has already shown she’s more than comfortable under the spotlight. Whether it’s performing on stage with her dad, Kanye West, or making waves on social media, she’s quickly building a reputation as one of the most talked-about celebrity kids of her generation.
With her magnetic presence at the NikeSKIMS launch, fans and critics alike are now asking: Is North West preparing to step into her own spotlight sooner rather than later?
For Kim Kardashian, the answer may be clear. At this point, she seems ready to share — or perhaps even hand over — the spotlight to her daughter, who just might be the next unstoppable force in pop culture.
