‘Insane, Thoughtless and Directionless’: The Sussexes Are Spiralling, Says Insider — Meghan’s Latest Reinvention Exposes the Mess Behind the Scenes and a Shocking New Move Ahead
In a scathing assessment that has sent shockwaves through royal circles and Hollywood alike, a royal insider has reportedly described Prince Harry and Meghan Markle’s current direction as “insane, thoughtless and directionless.” The remarks, revealed in a damning exposé by columnist Alison Boshoff, paint a chaotic picture of a couple once seen as modernisers, now seen by some as adrift in their own contradictions.
At the heart of the criticism is Meghan’s latest attempt at reinvention — a rebranding move that, according to insiders, has stunned even their closest advisers. While she’s no stranger to shaping public perception, Meghan’s current trajectory seems far from focused. Sources close to the couple suggest her latest pivot may be more about survival than strategy, as the once-powerful “Sussex brand” begins to falter under the weight of media fatigue, public scrutiny, and internal confusion.
According to Boshoff’s sources, Meghan is preparing for a solo comeback — one that distances her from royal affiliations and Prince Harry’s causes. This includes new ventures in lifestyle branding, fashion, and media, including whispers of a return to scripted television and podcasting under her newly launched American Riviera Orchard label.
But critics argue the approach is deeply flawed. “It’s all over the place,” said one insider. “She’s trying to be a duchess, a lifestyle guru, a political figure, and a Hollywood brand — all at once. There’s no consistency, no clear message. It’s insane, thoughtless, and directionless.”
This sharp assessment also reflects growing tensions around how the Sussexes are managing their public image since their move to the U.S. While they initially found success with high-profile interviews, Netflix deals, and the explosive Oprah Winfrey special, the novelty has worn off. Their Spotify deal ended abruptly, their Netflix content has been mixed in reception, and public trust in their storytelling has been challenged.
Observers have also noted that Prince Harry’s own image has become increasingly entangled in Meghan’s moves. While he has been promoting his Invictus Games and engaging in legal battles in the UK, his visibility in the U.S. media seems to diminish as Meghan takes centre stage once more.
Now, the couple’s next steps are under the microscope. Meghan’s surprising new move — rumoured to involve a luxury lifestyle line and a soft reboot of her former blog “The Tig” — is seen as a gamble. If it succeeds, it could reposition her as a powerful independent figure. If it fails, it could deepen the perception of a couple spiralling away from their original mission of public service and global impact.
For now, one thing is clear: behind the smiles and curated Instagram posts, there appears to be a deepening crisis in brand identity. And if these insider claims are accurate, the Sussexes may need more than a reinvention — they may need a complete reset.
