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FORTA Cosmetics Setting Spray Sells Out as Fever Star Balances Playoff Push
INDIANAPOLIS – Indiana Fever guard Lexie Hull is making headlines for her accomplishments away from the court, as her off-court business venture reaches a significant milestone .
Hull, who has been a key contributor to the Fever’s success this season, co-founded the cosmetics brand FORTA Cosmetics in March . The brand, created with her former Stanford roommate Sarah Guller, was designed to develop products that endure active lifestyles. “It’s a simple belief: you never have to sit still to look pretty,” the founders said .
On Tuesday, the brand announced that its debut product, the Lock & Go Setting Spray, has officially sold out . FORTA Cosmetics shared the news on Instagram, expressing gratitude to supporters: “Grateful is an understatement, thank you for believing in FORTA” .
The brand has assured customers that a restock is being arranged as soon as possible . Currently, FORTA’s other offerings—the PR Proof Lip Stain and The Sponge—remain available for purchase . The company is encouraging customers to join its mailing list for updates on the setting spray’s availability .
This entrepreneurial success comes during a critical period for Hull and the Indiana Fever. The team has secured a spot in the 2026 WNBA Playoffs and currently holds a 26-14 record, placing them fifth in the league standings .
Hull has started 37 of the Fever’s 40 games this season under head coach Stephanie White . Despite her consistent presence in the starting lineup, the 2026 campaign has presented challenges for the 26-year-old. Her statistics have dipped from a career year in 2025, with averages of 5.4 points and 3.1 rebounds in 2026, down from 7.2 points and 4.3 rebounds the previous season .
Coach White has publicly acknowledged the forward’s offensive struggles and a dip in confidence, yet emphasized that Hull remains a starter because of her significant defensive impact. “It’s because she impacts us winning, especially on the defensive end of the floor,” White said . The coach also noted that Hull’s value extends beyond scoring, as her defensive versatility allows stars Caitlin Clark and Kelsey Mitchell to focus more energy on their offensive roles .
Hull has shown flashes of her potential to break out of the slump, notably scoring 14 points in a recent victory over the Chicago Sky . Despite the uneven individual performance, the Fever’s strong team showing and secured playoff berth highlight the collective success and Hull’s integral role in the rotation .
The Fever are preparing for their return to the court on September 18 when they will face the Toronto Tempo, with a playoff run as the next major goal .
